Resources: Video

Simplify the Recording, Editing and Captioning of Marketing and Training Videos 

The Video TelePrompTer Premium App works brilliantly with your phone or tablet and ideal for when your producing longer videos or delivering more complex sales or training messages. If you’ve seen the professional teleprompters used on national television then you will already be familiar with the idea.

Essentially, you pre-prepare your script, upload it the app and set the scrolling speed to match your intended delivery speed. Then simply start your video recording and present a word perfect rendition of your script whilst the app records everything.

Like any presentation, you’ll need to practice in order to deliver the most natural sounding presentation to camera.

This app can also be used with simple reminder bullet point notes on the screen as an “aide memoire” rather than reading out every single word.

““I’d like to say that this app has turned me into a world class television presenter (perhaps not!) but, what it has done is saved me me hours (quite literally!) enabling me to shoot complex sales message scripts in a single take. For me, this app is a total game changer. One I just had to share.”

TechSmith’s Camtasia is a screen capture program that enables you to record exactly what happens on your computer screen and then save the footage as a video file. You can choose the screen area to be recorded and also edit the Camtasia clips after capture. With added voice over recording and a multitude of post processing options, this is a really powerful way of demonstrating.

So, for example, if you wanted to create a “how to” tutorial on using Microsoft Word, Camtasia can record your screen as you actively walk and talk your viewer through a live example of writing some text, changing the layout, changing the font, importing a picture and saving the new Word file to the desktop.

The resulting video file can then be saved in a range of video file formats.

Camtasia can also be used to edit any video clip, add special effects, or add a voice over or music file to the original video.  It’s drag and drop editing suite is very easy to use and very powerful.

“Sometimes the best way of teaching a task is to show your viewer exactly how to do it via your computer screen. Camtasia is brilliant at capturing everything you do on screen. We also use their edit facility to cut out any unnecessary mouse
movements or internet delays so the resulting tutorial video is a smooth and concise.  All our digital training course videos are created using Camtasia…it’s a must have software.”

Jing is a free screen casting computer program made by TechSmith, the same people behind Camtasia, our favourite screen capture system.

Jing enables you to capture a picture or a short video (up to 5 minutes) from your computer screen and lets you save it to your own computer or the clipboard or upload it to the internet with a unique URL so you share it with other members of your team.

“Jing is brilliant for grabbing snapshots of screens and creating short videos such as “How To…” guides etc. However, I probably now use it most as part of speeding up internal communication. For example, I’ll grab a screen shot of a previous piece of collateral and then draw all over it – showing my design team exactly what I’m looking for.  I use Jing EVERYDAY!”

The team at Rev provides an easy and efficient Audio and Video transcription service.

Their transcriptionists take your audio or video recording and transcribe all speech into text. For improved accuracy, they use people rather than speech recognition software and then email the completed transcriptions back to you.

Additionally, if you want your social media videos to carry those helpful subtitle captions then Rev provides that service too, even sending the files over to you in the exact format required by Facebook so you can simply upload and everything is ready to go.

Typical source material includes meeting notes, focus groups, market research, thesis interviews, experimental data, podcasts, video footage, and almost any other type of recording. Their team handles nearly every type of video and audio file formats including MP3, MP4, WMV, AIF, M4A, MOV, AVI, VOB, AMR, WMA, OGG and WAV.

“It’s a great service. We send them Facebook Live recordings and they transcribe every word to text. My team then condenses and re-purposes the live material into more concise sections for use in various blogs and other online written

Screencast-O-Matic is another screen recorder!  There’s a useful free version and a very cost affective ‘pro’ version which unlocks some cool features.

In a nutshell, it’s a screen recorder working on Windows and Mac that enables you to capture whatever’s on your screen for use as a photo or a video. It also offers the option to add narration from your microphone and video from your webcam and to upload the video
to YouTube.

“This is a cost effective alternative to Camtasia. It’s great for getting started with a fabulous low cost of entry. We now mainly use Camtasia but, actually, it’s a good idea to have a mix of similar software available if you can. For example, occasionally you may find a glitch in one piece of software or maybe you can’t quite figure out how to achieve the effect that you want. Sometimes, it’s easier and more efficient to switch software and achieve the desired result in a similar package.”

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