Step 6 – Creating Your Marketing Plan
OK, so we’ve covered quite a bit to this point so let’s take a quick recap before we start this step.
In a nutshell, you’ve researched and proven you have a great niche and micro-niches. You have identified a range of great products to offer. You know the business case makes sense. You’ve considered where your audience are and which platforms you are going to use.
Now we need to let EVERYONE know you exist.
You may have heard the phrase “The money is in the list.” The concept here is that you build your list of engaged people ‘your tribe’ by ensuring you offer great help and advice. Help and advice that your hungry audience want and engage with. Building and engaging with your tribe is fundamental to your success online. People buy from people they know, like and trust. You need to be at the forefront of their mind when they think about products of services in your niche.
So how do you do this? How do you get your audience to know, like and trust you?
The first thing you need to consider is how you’re going to capture their email address and then how you’re going to keep in touch building rapport all the way. Earlier in this series and in my FREE eGuide I share with you some Email Marketing platforms, and the one I use Mailchimp. Creating a Mailchimp account is free and you can start considering how you can draw in your hungry audience from your website or social media activity by exchanging helpful advice, discount codes, VIP sale offers etc. in return for their email address.
Once you have email addresses for your audience you can nurture them gently offering further support on your niche products or services. You can also make them aware of upcoming special offers, sales and new product launches.
I suggest you consider the balance of marketing you wish to roll out. Overall be active on your chosen social platform and build a group of interested people. Consider approaching businesses that already have your target audience but don’t offer the products of services you do. Joint venturing with non-competing businesses is a great way to build your business.
Here’s to your success.
This article is from a series called '7 Simple Steps To Make Money From Your Website'
If you haven’t done so already, grab the full series in my FREE eGuide.