Last week’s lesson covered part two of our little social media mini-series. We took you through a very important strategy, which is simply an unbreakable rule if you want your social media activity to be fruitful, increasing customer retention and, of course, new...
One of the major strengths of our internet age is that it is possible to set up the technical aspects of an online referral programme without speaking to a single human being. However, this is also a huge weakness and packed with simple errors which I see all to often.
In a nutshell, an online referral is when a third party sells one of your products or services for you to their audience and earns a commission on the successful sale. Sounds simple, doesn’t it? But actually, it’s a radical change in the traditional marketing model.
I’ll be totally honest, it took me several years to really work this out. I thought I was close enough and my time was better spent elsewhere. I was VERY wrong! Following this process changed everything instantly.
Here’s one quick and easy technique most people overlook. If you’ve ever had to create your own marketing material you may have come across the acronym A.I.D.A. Here’s how to use these principle to get more website views.
One of the natural consequences of being an entrepreneur is using all of your skills effectively and this will mean occasionally tackling different tasks. To achieve all of your goals…
A few days ago, whilst heading into London on the train, I couldn’t help but overhear the two businessmen opposite having a rather loud chat. The one gentlemen uttered the terrible phrase: “I am really hoping for a good final quarter, it has to get better soon. Sales have to pick up sometime soon.”
This week I want to share with you an ancient Chinese parable. Here’s how it goes. There was once a gentleman who wanted to check out the after-life. He’d heard about Heaven and Hell and wanted to see what both were really like.
Hey…welcome to another edition of my PGsTips series. Now they say the only certainties in life are birth, death, and taxes! In fact, the only constant that we can really rely on is CHANGE.
Here’s a formula I’ve used for a few years now, I use it as a quick ‘sanity check’ when establishing a new goal.
This edition of #PGsTips starts a bit strange I know…but bear with me since this is important in business progress and gain. So, just the other day I was sat in the sauna and overheard a couple talking about how they were going to prepare their company’s year end accounts. Strange place to have a conversation like that, but there you go…
This is a story I first came across in 2007 and one that has stuck with me ever since. When I came across this story I was in the midst of negotiating the sale and my exit from the company I was running at the time. This story really resonated with me and went on to help me focus precisely on the important tasks that were going to get the job done.
When you start a business, it’s important to set goals that will drive you to succeed. I have this method that was taught to me by a very successful entrepreneur.
Whether you are starting a new business or growing an existing one without doubt you will regularly meet challenges and obstacles that you need to overcome. This is all part of the fun of being in business…right!
How do seemingly ordinary people achieve extraordinary success when setting up a business? How come some people build their businesses and end up financially free where other people, often better qualified and with many apparent advantages, end up with little or no success?
This is actually a lesson I learnt from my father. It’s a strategy and phrase he’s used all his life and a lesson he made sure was well engrained in my core habits. He wanted to make sure that when I’m presented with an opportunity, or a challenge, I always know where to turn to get things sorted.