In a nutshell, an online referral is when a third party sells one of your products or services for you to their audience and earns a commission on the successful sale. Sounds simple, doesn’t it? But actually, it’s a radical change in the traditional marketing model.
This week I want to share with you an ancient Chinese parable. Here’s how it goes. There was once a gentleman who wanted to check out the after-life. He’d heard about Heaven and Hell and wanted to see what both were really like.