Desire + Knowledge = Belief; Belief + Detailed Goal = Energy; Energy + Action = Success

Here’s a business formula I’ve used for a few years now, I use it as a quick ‘sanity check’ when establishing a new goal and achieve business success.

Desire + Knowledge = Belief
Belief + Detailed Goal = Energy
Energy + Action = Success

So, therefore, to absolutely smash the goal I’m aiming at all I have to do is…

My Business formula step#1: Establish that I have a really strong DESIRE to achieve the goal.

Personally – I make sure that I can visualise life when I have achieved the goal. I ask myself what success will look and feel like to me. When answering these I make sure the thoughts are evoking a state change in me…am I feeling that mix of nervous excitement?  Am I itching to get started right now?  If the answer is no, which let’s be honest, can be the case on occasions. I don’t proceed any further and I switch to using the Advantages / Disadvantages technique.  I shared this with you in #PGsTips No.3 – Positive Thinking and Helping Build Momentum to find out what’s blocking me.

My Business formula step#2: Educate yourself so that you hold all the KNOWLEDGE you need to make a positive start.

Notice I say…”make a positive start” don’t fall into the trap of never starting because you just need to learn that one more piece of the puzzle!  However, be realistic, this is a balance you need to strike to ensure you feel comfortable. Comfortable that you know where to start. How to map out the key steps. And should you need it, where to turn if you find you’re missing a bit of info. Right now, we’re living at the cutting edge of the eLearning industry explosion. There are literally hundreds of online training courses being launched each and every week on just about any topic you could ever wish to learn about.

Gaining the knowledge you need has never been easier than it is right now. These online training courses allow you to learn at your own pace and, best of all, revisit the training as often as you need to reinforce your learning. Take a look over the range of courses on these sites – Udemy – Lynda – Groupon or, do a simple Google search around the topic you’d like to learn about. If you haven’t visited these sites before, take a peak straight after reading this, I think you’ll it quite an eye-opener.

This will give you the true BELIEF that your goal is achievable.

Without the true belief that you can achieve your goal, your goal isn’t a goal…it’s a nice thought…a dream that will never become reality. Building a strong desire along with the confidence that you hold the knowledge you need are essential elements in establishing true belief in your goal.

My Business formula step#3: Write out a DETAILED GOAL…write it out on a nice sheet of paper by hand.

Write out your goal in detail and explain what success will feel like when you’ve achieved it. Do this by hand on a nice sheet of quality paper, or, better still in your goal book.  Draw on those thoughts that your desire evoked in the first step above. Now…here’s the key…share that goal with someone close to you who will hold you accountable.  Never keep it a secret or it will stay a secret, in your head, forever!!  If you’d like a little help on writing out your goal take a read over #PGsTips #4 – 10 Goal Setting Tips That Will Create Your Success

Don’t make the mistake of thinking that this step is all arty-farty, wishy-washy, woo-woo nonsense. It has been proven, time and time again that goals that are written down and shared stand a much, much greater chance of being accomplished.

This isn’t about just setting another New Years’ resolution which lasts fortnight tops.

This helps create all the ENERGY and motivation you’ll ever need.

Get the DESIRE, KNOWLEDGE, BELIEF, and an established GOAL and it will release a surge of ENERGY that leads to business success.

If you’ve got things right, at this stage you’ll be itching to get started and nothing will hold you back.  You’ll be excited about achieving your goal…you’ll be waking up in the morning raring to go and best of all you’ll enjoy doing the stuff you need to get done to achieve your goal.

Now it’s time to take ACTION.

Deborah Meaden and me at the Smarta Awards

Deborah Meaden and I at the Smarta Awards

Back in 2010, I was lucky enough to meet Deborah Meaden (she really is the nicest of dragons!). Whilst our chat was brief we did get on to the topic of winning in business, appropriate as we were attending an awards evening! One comment Deborah made to me has stuck with me ever since, she said “Remember Phillip, money in the bank only ever follows doing, it never follows planning.”

Be a doer…someone who sets a goal, gets their head down and cracks on with it because they have a strong DESIRE, then ensure you have, or have access to, all the KNOWLEDGE you need to create true BELIEF, set a detailed GOAL, write it down and share it with your mentor. Following these steps will create lots of ENERGY than you just need to take ACTION and you’ll achieve your SUCCESS.

Here’s to your success, all the best.

Phillip Gibbs Signature

For more business growth strategies and marketing, advice check out my other #PGsTips Blog Posts

P.S – The eLearning website I mentioned above can be found via these links.

NOTE: is a subscription site. However, it’s owned by LinkedIn and therefore you can usually get a free or low-cost trial month via your LinkedIn account. So, take a look around first and make sure the courses are right for you.

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