Phillip Gibbs eCommerce Mentor

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How To Stop Fear and Worry From Holding You Back

One of the natural consequences of being an entrepreneur is using all of your skills effectively and this will mean occasionally tackling different tasks. To achieve all of your goals, it is highly likely that you will need to undertake new tasks, which will sometimes be way outside of your “comfort zone”.

This can be exciting and exhilarating as the acquisition of a new skill with further personal development and the conquering of a new challenge are all positive activities. However, on some occasions, this task can also seem a bit scary…!

And I use the word “seem” deliberately here because one of the major reasons why we find working outside of our comfort zone difficult is, for whatever reason, we may have a false perception of how difficult that task will actually be.

Our FEAR, in this case, is actually FALSE EXPECTATIONS APPEARING REAL…!

As an example, one of the most common phrases I’ve heard throughout my mentoring career is “But I’m no good at selling…”

What clients are actually revealing here is an objection to their perception of what “selling” looks like in their own mind.

Perhaps the actual word “selling” has negative connotations for them.

It’s not at all uncommon for the FEAR (FALSE EXPECTATIONS APPEARING REAL) to seem so strong that we will resist any activity that appears to include any aspect of what we perceive “our fear term” to actually mean.

In fact, most of the individuals who have said this to me over the years, are unaware that they are already, to some level, fulfilling a sales role in their business. As an expert in their industry, in their subject matter, they are actually already behaving as a helpful consultant giving advice, guidance and support to their customers and clients. They are, in fact, SELLING their services in an extremely positive and beneficial way.

So, perhaps, this “new” SELLING activity that is causing all this resistance may simply be a process of packaging all that help and advice into “easy to buy” products or services and making sure that they communicate the value of the results of using that product or service, which will turn it into a highly desirable purchase for their customers…

PGs Top Tips

Next time you feel a twinge of panic about tackling an area where you feel distinctly uncomfortable, ask yourself whether you are truly “afraid” or whether your FEAR is in fact FALSE EXPECTATIONS APPEARING REAL?

Over the years I’ve seen Entrepreneurs and Business Owners be FEARFUL over all sorts of topics. The most common, however, tend to be:-

  • Sales
  • Business Accounts
  • Cash flow
  • Team Management
  • and last, but by no means least, their OWN PERSONAL FINANCES.

Whatever the challenge is for you, try breaking it down into its component parts and see what steps are actually required to meet the objective.

“It’s absolutely fine to feel stuck every now and again…it’s just not ok to stay stuck.”

Remember, the best way to eat an elephant is one bite at a time.

Chunking task down into small manageable steps is a really powerful way of overcoming FEAR and making progress where you may have previously felt stuck.

You may be pleasantly surprised to discover that your perceptions were way out of proportion and, by doing this exercise, you will almost certainly reduce the size of any FEAR.

In fact, your FEAR can often be reduced into a series of little challenges that in isolation are quite stimulating and satisfying to undertake!

Until the next time, have a great day.

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